Donya Kassaee

Donya Kassaee

Product Designer

  • Research-led

  • SaaS & Enterprise

  • UK based

Product Designer with 3+ years of experience, currently at THG Ingenuity designing enterprise SaaS products and eCRM experiences for global brands including Myprotein, LOOKFANTASTIC and L’Oréal. Research-led from the start, working closely with engineers and PMs to shape roadmaps and deliver validated, end-to-end design. Working close to code using AI-assisted workflows including Claude, Figma MCP and Vercel to prototype faster and bridge the gap between design and development.


Tools

Figma
Claude
Vercel

Experience

  • THG IngenuityAug 2025 – Present
    UX Designer

  • Holoo SoftwareMar 2021 – Sep 2023
    Junior UX Designer

Education

  • Birmingham City UniversitySep 2023 – Sep 2024
    MSc, User Experience Design

  • Azad University (IAU)2017 – 2021
    BE, Industrial Engineering

Contact